Below you'll see examples of some of my recent work running the gamut between comprehensive brand work, video scripting and production, technical product copy, television concepts, full editorial features, photography, and creative essays.
THE DRAKE MAGAZINE
ABEL REELS Product Copy
CABELA’S Technical Product Descriptions
Guild Eduation
Company-wide Rebrand
A comprehensive overhaul of the company’s visual and ideological identity was the culmination of nearly two years of heavy lifting by our Brand & Creative team.
On the Road: Student Video Series
The most captivating aspect of Guild Education is without a doubt our student community. For the On the Road video series, we selected just a few of the many inspiring students who are changing their lives, and their family’s lives, through education.
ROSS REELS
Video: “Made on the Water”
POWDER MAGAZINE
Feature Story: “Lone Wolf”
As the corporate world gobbles up resorts, Colorado’s Wolf Creek stands its ground. This story originally appeared in the October 2019 (48.1) issue of POWDER.
FREESKIER MAGAZINE
As spring gives way to summer and the winter snowpack slowly trickles into nearby streams, our time in the mountains shifts focus to new activities. Each day brings with it the opportunity to revel in the glory of a favorite summer pastime, or better yet, step out of the comfort zone and try something entirely different. FREESKIER’s Summer Adventure Series is a tribute to those summer days in the mountains.
In the first part of this four-part series, we're taking you on a fishing trip to the Fryingpan River Basin, just outside of Basalt, Colorado. Here, brown, and rainbow trout rule supreme and anglers travel from around the globe to feel their bite on the line. Long, fine leaders, frequent fly changes and perfect presentations are the name of the game, and experience and poise are rewarded in these trying waters.
POWDER MAGAZINE
POWDER MAGAZINE'S STORM DISPATCH: WOLF CREEK, FEBRUARY 2018
Wolf Creek's snow accumulations over the last few days were north of four feet, and the flakes just kept piling up with an enigmatic persistence. A series of robust winter storms that began clawing their way across the San Juans brought along a much-needed change of scenery for Colorado folks who've otherwise been shorted by the snow gods.
Skiers like us, we're a forgiving breed and we're blessed with a short memory. Months of disappointment are easily erased by as little as a dozen inches of fresh snow. The snowfall totals were too enticing to ignore, so I called some friends, booked a cabin in South Fork, and hoped to reset the stoke meter.
On the morning of our first day, the wind was howling, and the storm clouds completely obscured the rising sun. Over a foot of snow had fallen at our cabin overnight. The mercury was so far down the thermometer just outside the front door that I had to check to make sure it wasn’t broken. It read minus fifteen. The combination of cold air and snow accumulation this far down the valley was a reliable indicator of very good things up the pass. With conditions like these in South Fork, we knew we could bet the farm on faceshots at The Wolf.
We raced to the ticket window and up toward the Treasure chair. Ahead, there were already a few dozen people milling about the lift corral with childlike anticipation. "Delayed opening on the lifts, gotta dig 'em out!" an old man shouted from the edge of the sun deck as big, fluffy flakes collected on his long, gray beard. A smile stretched across his weathered face like a harbinger of good fortune. I could hear Van Halen's "Panama" blasting on the radio from the lodge. Later, we confirmed what we already knew, as we submerged into the latest bounty: Mother Nature was back, and she was here to party.
-Mark Rauschenberger
THE DRAKE MAGAZINE
THIS IS FLY MAGAZINE
The Macallan
Beat the Buzzer MTN DEW
PEPSICO 2016
In an effort to connect with millenials, we took the iconic Cindy Crawford Diet Pepsi spot and incorporated the fun and expressive Pepsimojis for an unforgettable twist on a truly classic soda ad.
MOUNTAIN DEW DEWCISION TVC
We enlisted the DEW racing team of Chase Elliott, Kasey Kahne, and Dale Earnhardt, Jr. to help us kick off the Mtn Dew DEWcision 2016 battle between flavors Pitch Black and Baja Blast with this thirty-second spot.
THIS IS FLY MAGAZINE
THE FLYFISH JOURNAL
THIS IS FLY MAGAZINE
FREESKIER MAGAZINE
There really is something special about the beginning of ski season. I set out to capture that "je ne sais quoi" in this short piece that lived in Freeskier magazine: a gritty ski publication held close to the hearts of those amongst the core skiing community.